Our products are the perfect, non-toy gift option for little ones!
6 years old
Serenity was only 3 years old when we started the journey to become CEOs. Now, at 5 years old she loves choosing collections and colors!
Wisdom White (Vegan Nail Polish)
Noticeably Neutral (Vegan Nail Polish)
Gratitude Grape (Vegan Nail Polish)
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What's Going On
We believe in making connections to empower other small businesses!
We are currently in select NYC stores so that you can shop in person!
Each season we give a percentage of our profits to non-profit organizations!
We are hosting quarterly events for the whole family in NYC!
More than nail polish
Manicures are a fun way for care-givers and children to spend quality time bonding!
Serenity, Jasmine & James
Serenity Nail Polish
Jasmine Phinex is an English Language Teacher, wife, mother, and entrepreneur. Along with her husband, James, and daughter Serenity, Serenity Nail Polish was founded in the summer of 2020.
As we all faced the global pandemic of 2020, Jasmine was able to spend more time with her daughter, Serenity. During mommy and me time, Jasmine began to take notice of the then three-year-old’s love for getting her nails painted. During a time of uncertainty and fear, Jasmine was confident that the time spent with my daughter as they painted each other’s nails were all priceless moments.
One moment that stood out to me the most was when my daughter asked one day, “Mommy, no more nail polish! We need to go to the store.” Jokingly she replied, “Ok, Serenity, what store should we go to?” With confidence and her hand on her hip, three-year-old daughter responded by saying, “Let’s go to Serenity Nail Polish store.”
What started as a moment shared between mother and daughter grew into an entire business plan. Their mission is to help create more priceless experiences with loved ones. Creativity and self-expression give us all the confidence to be bold.
Serenity is now 4 years old and co-CEO of Serenity Nail Polish. She enjoys being a part of the different aspects of the business including choosing colors for the season, photoshoots, and sending orders to the Post Office.