Jasmine Phinex is an English Language Teacher, wife, mother, and entrepreneur. Along with her husband, James, and daughter Serenity, Serenity Nail Polish was founded in the summer of 2020. 

As we all faced the global pandemic of 2020, Jasmine was able to spend more time with her daughter, Serenity. During mommy and me time, Jasmine began to take notice of the then three-year-old’s love for getting her nails painted. During a time of uncertainty and fear, Jasmine was confident that the time spent with my daughter as they painted each other’s nails were all priceless moments.

One moment that stood out to me the most was when my daughter asked one day, “Mommy, no more nail polish! We need to go to the store.” Jokingly she replied, “Ok, Serenity, what store should we go to?” With confidence and her hand on her hip, three-year-old daughter responded by saying, “Let’s go to Serenity Nail Polish store.”

What started as a moment shared between mother and daughter grew into an entire business plan. Their mission is to help create more priceless experiences with loved ones. Creativity and self-expression give us all the confidence to be bold. 

Serenity is now 4 years old and co-CEO of Serenity Nail Polish. She enjoys being a part of the different aspects of the business including choosing colors for the season, photoshoots, and sending orders to the Post Office.